Semiotics and decoding

 Semiotics and decoding

Semiotics:

The study of how symbols are used in communication is known as semiotics. Signs, logos, gestures, and other verbal and nonverbal communication tools can all be considered semiotics.

Decoding:

Decoding, in semiotics, is the process of interpreting a message sent by an addresser to an addressee. The complementary process – creating a message for transmission to an addressee – is called encoding.

The two fundamental parts of a sign are known as signified and signifier in semiotics; signified refers to the "plane of content," while signifier is the "plane of expression." One of the two semiotics founders, Swiss linguist Ferdinand de Saussure, initially put forth the concept in his writings.

 

Ferdinand de Saussure

was a linguist who was fascinated by the system of signs that humans use to express their ideas. Saussure claimed that signs have two distinct elements. He described the signifier as the actual physical expression of the sign, whether it be spoken or written language. The audience was then given a meaning for these shapes and noises.

The Swiss linguist utilized the game of chess to illustrate his theory of communication, showing his students that the rules or codes, rather than the actual physical characteristics of the chess pieces, were what gave the game its meaning.

The method of text analysis developed by Saussure is still a valuable guide for researching any work. We can better comprehend the message that the producers are trying to convey by recognising the main signifiers and understanding how they work together to create meaning